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TryacAdvertisement

Tryac Truck & Equipment, the International Harvester dealership from whom we bought our equipment brand-new in the late 1940s, had a Southold branch that was located on Route 48 (at the time called Route 27A), near Youngs Avenue, in Southold.  If you went by there in the years after World War II, you might run into, among other people, Joe Conway, who worked there at the time.
The word “Tryac” was an acronym that represented the first letters of the surnames of some of the early people involved in the company.  In later years, Tryac morphed into Trux of Suffolk, which eventually became Syosset Trucks, an over-the-road International Trucks dealership that is still in business today, located in Westbury.
Although the Southold location of Tryac has been gone a long time, it was there at least as late as 1965, the date of the advertisement pictured, which informs you that the special of the week is a brand-new 1965 International pickup for $1675.  Other ads for the same pickup in the Traveler-Watchman newspaper mention the thoroughly modern and desirable features of “directional signals” and a “heater,” in case the prospective buyer just moved to the East End from, say, Key West, and needed to be reminded that on the North Fork it might be good to have a device to keep the driver warm.

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